Service Quality and Price Perception Increase Indrive Customer Satisfaction
DOI:
https://doi.org/10.56070/ibmaj.2024.042Keywords:
Customer Satisfaction, Price Perception, Service QualityAbstract
The purpose of this study is to analyze the influence of service quality and price perception on customer satisfaction of InDrive users (Case study of the Palinggihan Plered Purwakarta Village Community). This research method uses a quantitative method with a survey method. The number of samples in this study is 277 people, the data processing in this study uses the SmartPLS 3.0 analysis tool. The analysis used in this study includes the analysis of the outer model and the inner model. The results of this study show that, (1) service quality has a positive and significant effect on customer satisfaction, (2) price perception has a positive and significant effect on customer satisfaction, (3) the R-Square value has an effect between service quality variables and price perception on customer satisfaction by 0.469 or 46.9% which means a moderate model.
References
Amelia, F. R. (2020). Pengaruh Media Sosial Terhadap Peningkatan Kesehatan Reproduksi Perempuan. Jurnal Kajian Perempuan, Gender Dan Agama, 14(2), 255-264. http://journal.iain-ternate.ac.id/index.php/alwardah/article/view/297
Anisa, S. T., Mustofa, M. T. L., Al Umar, A. U. A., Fitria, D., Pradani, Y. S., & Inawati, Y. (2021). Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Go-Jek Millenial Salatiga. Juremi: Jurnal Riset Ekonomi, 1(1), 9-16. https://doi.org/10.53625/juremi.v1i1.65
Annas, M., Humairoh, H., & Budi, A. (2023). What Influences Online Transportation Customers To Be Satisfied In The New Normal?. Dynamic Management Journal, 7(1), 129-143. http://doi.org/10.31000/dmj.v7i1.7775
Astuti, N. P., & Bakri, R. (2021). Pelatihan Pengolahan Data Menggunakan Aplikasi Smart-PLS 3 Secara Online di Masa Pandemik Covid 19. CARADDE: Jurnal Pengabdian Kepada Masyarakat, 4(1), 613-619.
Avianti, W., Wahyudi, Martin, A., Jumali, & Andriyani, N. (2023). Metode Penelitian (Dasar Praktik Dan Penerapan Berbasis ICT). In E. Novitasari (Ed.), Universitas Nusantara PGRI Kediri (Vol. 01). PT. Mifandi Mandiri Digital Redaksi.
Chodidjah, S. (2021). Pengaruh kepercayaan, persepsi harga, kualitas pelayanan dan citra merek terhadap kepuasan konsumen lazada di Jakarta Timur. Majalah Ilmiah Panorama Nusantara, 16(2), 28-40.
Fernandes, A. A. R. (2020). The influence of quality management on organization performance: service quality and product characteristics as a medium. Property Management, 38(3), 383-403. https://doi.org/10.1108/PM-10-2019-0060
Mutaqin, M. R., Rohandi, M. M. A., & Mahani, S. A. E. (2023). Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Transportasi Online Indrive di Bandung. Jurnal Riset Manajemen Dan Bisnis, 3(2), 69-78. https://doi.org/10.29313/jrmb.v3i2.2824
Nurmala, L., Yusuf, A. S., & Sulaeman, E. (2023). Pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Tingkat Kepuasan Pelanggan Pengguna Jasa Pelayanan Driver Grab. Journal on Education, 5(2), 1950–1957. https://doi.org/10.31004/joe.v5i2.836
Wijaya, F., & Sujana, S. (2020). Pengaruh Kualitas Layanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Word Of Mouth. Jurnal Ilmiah Pariwisata Kesatuan, 1(1), 9-18. https://doi.org/10.37641/jipkes.v1i1.323
Wijayanto, E. P., & Rozi, F. (2022). Pengaruh Kualitas Layanan dan Harga Terhadap Kepuasan Pelanggan Pengguna Transportasi Online. Ikon--Jurnal Ilmiah Ilmu Komunikasi, 27(3), 235-250. https://doi.org/10.37817/ikon.v27i3.2611
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Cantika Putri Utami, Widiya Avianti
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.