Consumer Decisions in the Bandung Fruit Market: A Study on Quality and Price
DOI:
https://doi.org/10.56070/ibmaj.2024.011Keywords:
Price, Product Quality, Purchasing DecisionAbstract
The purpose of this study was to determine how much influence product quality and price have on purchasing decisions at Rizki Illahi Store, Caringin Market, Bandung. The population of this study were customers of Rizki Illahi Store Caringin Market Bandung. The sample used in this study amounted to 60 respondents. The data analysis method used is descriptive quantitative and multiple linear regression analysis with SPSS tools. Descriptive survey method is a research method that takes samples from a population and uses a questionnaire as a data collection tool. In this study data and information were collected from respondents using a questionnaire or questionnaire. The results of this study indicate that there is an effect of product quality on purchasing decisions, there is an effect of price on purchasing decisions, and there is an effect of product quality and price on purchasing decisions at Rizki Illahi Store Caringin Market Bandung. by 69.5%. This means that product quality and price can explain the variation in purchasing decisions at Rizki Illahi Store Caringin Market Bandung by 69.5%.
Downloads
References
Amilia, S. (2017). Pengaruh citra merek, harga, dan kualitas produk terhadap keputusan pembelian handphone merek xiaomi di kota langsa. Jurnal Manajemen Dan Keuangan, 6(1), 660-669. Retrieved from https://akrabjuara.com/index.php/akrabjuara/article/view/1670
Anggraeni, A. R., & Soliha, E. (2020). Kualitas produk, citra merek dan persepsi harga terhadap keputusan pembelian (Studi pada konsumen Kopi Lain Hati Lamper Kota Semarang). Al tijarah, 6(3), 96-107. https://doi.org/10.21111/tijarah.v6i3.5612
Aprisal, D. (2017). Pengaruh Kualitas Produk, Harga, Promosi Dan Lokasi Terhadap Keputusan Pembelian. Administrasi Bisnis, 5(3), 815-826
Boca, G. D. (2021). Factors influencing consumer behavior in sustainable fruit and vegetable consumption in maramures county, Romania. Sustainability, 13(4), 1812. ttps://doi.org/10.3390/su13041812
Dibie, V., & Kalu, E. U. A. N. K. (2019). Determinants of consumer purchase decision making for fast moving consumer goods. Research on Humanities and Social Sciences, 9(11), 5-15.
Gunawan, A. V., Linawati, L., Pranandito, D., & Kartono, R. (2019). The determinant factors of e-commerce purchase decision in Jakarta and Tangerang. Binus Business Review, 10(1), 21-29.
Janrosl, V. S. E., Khadijah, S. E., & Ak, M. (2021). Akuntansi keuangan menengah. CV Batam Publisher.
Kaliji, S. A., Imami, D., Canavari, M., Gjonbalaj, M., & Gjokaj, E. (2022). Fruit-related lifestyles as a segmentation tool for fruit consumers. British Food Journal, 124(13), 126-142. https://doi.org/10.1108/BFJ-09-2021-1001
Kotler, P. & Keller, K. L. (2016). Marketing Management (15th Ed.). Person Education.
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th ed.). Pearson Education Limited.
Lina, R. (2022). Improving Product Quality and Satisfaction as Fundamental Strategies in Strengthening Customer Loyalty. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 19-26. https://doi.org/10.37481/jmeb.v2i1.245
Lubis, D. I. D., & Hidayat, R. (2017). Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian pada Sekolah Tinggi Ilmu Manajemen Sukma Medan. Jurnal Ilman: Jurnal Ilmu Manajemen, 5(1), 15-24. https://doi.org/10.35126/ilman.v5i1.477
Nasution, S. L. A., Limbong, C. H., & Ramadhan, D. A. (2020). Pengaruh kualitas produk, citra merek, kepercayaan, kemudahan, dan harga terhadap keputusan pembelian pada e-commerce shopee (Survei Pada Mahasiswa S1 Fakultas Ekonomi Jurusan Manajemen Universitas Labuhan Batu). Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen), 7(1), 43-53. ttps://doi.org/10.36987/ecobi.v7i1.1528
Paramita, W., Septianto, F., & Tjiptono, F. (2020). The distinct effects of gratitude and pride on donation choice and amount. Journal of Retailing and Consumer Services, 53, 101972.
Robustin, T. P., & Fauziah, A. (2018, October). Pengaruh Kualitas Produk Dan Word OF Mouth Terhadap keputusan Pembelian Kosmetik Wardah Pada Masyarakat di Kota Jember. In Seminar Nasional Manajemen dan Bisnis III (SNMB3) (pp. 94-101). Universitas Jember.
Saodah, D. S., & Malia, R. (2017). Faktor-faktor yang mempengaruhi konsumen dalam pembelian sayuran di Pasar Tradisional (Studi Kasus Pasar Muka Cianjur). Agroscience, 7(1), 178-193.
Stiletto, A., & Trestini, S. (2021). Factors behind consumers' choices for healthy fruits: a review of pomegranate and its food derivatives. Agricultural and Food Economics, 9(1), 31. https://doi.org/10.1186/s40100-021-00202-7
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R & D. CV. Alfabeta.
Sulistyan, R. B., Pradesa, H. A., & Kasim, K. T. (2017). Peran Mediasi Kepuasan dalam Pengaruh Kualitas Pelayanan dan Citra Institusi terhadap Retensi Mahasiswa (Studi Pada Mahasiswa Perguruan Tinggi di Lumajang). Wiga Jurnal Penelitian Ilmu Ekonomi, 7(2), 77-87. https://doi.org/10.30741/wiga.v7i2.337
Susanto, Y. W. (2017). Pengaruh Inovasi Produk, Kualitas Produk dan Harga Terhadap Keputusan Pembelian di Toko Roti dan Kue Ferissa Bantul Yogyakarta. Prodi Manajemen UPY. http://repository.upy.ac.id/id/eprint/1388
Tulangow, S. G., Tumbel, T. M., & Walangitan, O. F. (2019). Pengaruh Promosi dan Harga Terhadap Keputusan Pada Pembelian PT. Shopee International Indonesia Di Kota Manado. Jurnal Administrasi Bisnis (JAB), 9(3), 35-43
Vermeulen, S., Wellesley, L., Airey, S., Singh, S., Agustina, R., Izwardy, D., & Saminarsih, D. (2019). Healthy diets from sustainable production: Indonesia. London: Chatham House.
Wijanarko, B., & Fachrodji, A. (2020). The analysis towards the influence of motivation, brand image, price, and groups reference on purchasing decisions of original perfume products (Study Case of Meruya Campus Undergraduate Students, Mercu Buana University). International Journal of Innovative Science and Research Technology, 5(1), 932941.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Aldy Rizki Mulyana, Bambang Sucipto, Atep Suhendar
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
