ADANI, N. I.; OKOLI, I. E. N.; NUEL-OKOLI, C. M. Market Segmentation and Product Sustainability of Fast Moving Consumer Goods (FMCG): A Study of Nestle Product in South-East Nigeria. Innovation Business Management and Accounting Journal, [S. l.], v. 4, n. 1, p. 34–52, 2025. DOI: 10.56070/ibmaj.2025.004. Disponível em: https://ejournal.trescode.org/index.php/ibmaj/article/view/200. Acesso em: 11 jul. 2025.