ROMADHONI, A.; HIDAYAH, A.; MIFTAHUDDIN, M. A.; SUYOTO, S. The Influence of Brand Equity, Lifestyle, and Reference Group on Purchasing Decisions for Eiger Products for Students. Innovation Business Management and Accounting Journal, [S. l.], v. 4, n. 1, p. 53–61, 2025. DOI: 10.56070/ibmaj.2025.005. Disponível em: https://ejournal.trescode.org/index.php/ibmaj/article/view/206. Acesso em: 9 mar. 2025.