Adani NI, Okoli IEN, Nuel-Okoli CM. Market Segmentation and Product Sustainability of Fast Moving Consumer Goods (FMCG): A Study of Nestle Product in South-East Nigeria. IBMAJ [Internet]. 2025 Jan. 21 [cited 2025 May 9];4(1):34-52. Available from: https://ejournal.trescode.org/index.php/ibmaj/article/view/200