1.
Romadhoni A, Hidayah A, Miftahuddin MA, Suyoto S. The Influence of Brand Equity, Lifestyle, and Reference Group on Purchasing Decisions for Eiger Products for Students. IBMAJ [Internet]. 2025 Jan. 21 [cited 2025 Mar. 9];4(1):53-61. Available from: https://ejournal.trescode.org/index.php/ibmaj/article/view/206