Innovation Business Management and Accounting Journal

The Influence of Work Behavior, Leadership Style, and Commitment on Employee Performance

Marsuhin Marsuhin — 2025-01-03

This study aims to analyze the influence of work behavior, leadership style, and commitment on employee performance at Koperasi Sentral Asia, Lumajang, using multiple linear regression analysis methods and data obtained directly from respondents through questionnaires distributed to the employees of Koperasi Sentral Asia in Lumajang. The research findings indicate that work behavior and commitment have a significantly positive effect on employee performance. In contrast, leadership style does not show a significant impact on employee performance. Furthermore, the study reveals that work behavior, leadership style, and commitment collectively have a significant influence on employee performance. These findings provide valuable insights for management in effectively managing and improving employee performance through appropriate work behavior approaches and strengthening employee commitment.

Impact of Social Interaction and Knowledge Management on Job Satisfaction Mediated by Organizational Citizenship Behavior

Rofikul Amin — 2025-01-08

This study aims to analyze the influence of social interaction and knowledge management on job satisfaction, with Organizational Citizenship Behavior (OCB) as a mediating variable among employees of BCA Bank in East Java in 2024. The research employs a quantitative approach, using primary data collected through an online questionnaire from 99 respondents. Data analysis was conducted using Partial Least Squares (PLS) to examine the relationships between variables. The findings reveal that social interaction has a significant direct effect on job satisfaction, underscoring the importance of communication and collaboration among employees in fostering a positive work environment. Conversely, knowledge management does not exhibit a significant impact on job satisfaction, either directly or indirectly through OCB, indicating that the knowledge management strategies currently implemented are suboptimal. Furthermore, OCB fails to mediate the relationship between social interaction and knowledge management with job satisfaction. The conclusion of this study highlights the importance of adopting a more strategic approach focused on strengthening social interactions and optimizing knowledge management to enhance job satisfaction. This research offers practical implications for human resource management to cultivate a more collaborative work culture and support OCB behavior, ultimately improving employee productivity and overall well-being.

Empowerment of MSMEs in the Pastry Sector in Malang City: An Analysis of Policy Implementation

Aryati Aryati — 2025-01-17

The purpose of this research is to describe and analyze the implementation of Micro, Small, and Medium Enterprises (MSMEs) empowerment policies in the field of pastries based on East Java Provincial Regulation No. 6/2011 in Purwantoro Village, Blimbing Subdistrict, Malang City, as well as identify supporting and inhibiting factors for its implementation. The research location was Purwantoro Village, Blimbing Subdistrict, Malang City. The data analysis technique in this research used qualitative data analysis based on the results of interviews, observations, and documentation. The findings in the research show that the implementation of MSME empowerment policies in the field of pastries in Purwantoro Village based on East Java Regional Regulation No. 6/2011 has been running, with information dissemination carried out through socialization. However, there are obstacles to access to resources in the form of financial limitations and access to capacity building. In addition, intensive assistance is still needed regarding disposition, especially in marketing, and there is no detailed Standard Operating Procedure (SOP) policy. Supporting factors for implementation include the availability of creative human resources and local government commitment, while the main constraints include limited capital, lack of technical skills, and complex regulations. Capacity building, continuous training, and strengthening business networks are needed to support the sustainability of MSMEs. The research results for the government, especially DISKOPINDAG Malang City, can be used as input in formulating policies related to MSME empowerment.

Market Segmentation and Product Sustainability of Fast Moving Consumer Goods (FMCG): A Study of Nestle Product in South-East Nigeria

Nnenne Ifechi Adani — 2025-01-21

The study examined the influence of market segmentation on the product sustainability of fast moving consumer goods (FMCG) using Nestle product in South-east Nigeria as a case of reference. The specific objective was to ascertain the extent to which demographic market segmentation, geographic market segmentation, behavioural market segmentation and psychographics market segmentation influence the competitiveness of Nestle product in South-east Nigeria. Descriptive survey research design was adopted in the study, on a sample respondent made up of 323 consumers of Nestlé products across South-east Nigeria. Primary data were collected from the respondents using a structured questionnaire developed in line with 5-point Likert-scale system. The analysis of the research questions was done using descriptive tools such as percentages, mean and frequency analyses. Pearson Product Moment Correlation was used to test the four null hypotheses of the study. The findings revealed the following: demographic market segmentation significantly and positively influences the competitiveness of Nestlé products in South-East Nigeria; geographic market segmentation significantly and positively influences the competitiveness of Nestlé products in South-East Nigeria; behavioral market segmentation significantly and positively influences the competitiveness of Nestlé products in South-East Nigeria; psychographic market segmentation significantly and positively influences the competitiveness of Nestlé products in South-East Nigeria. In conclusion, a multidimensional approach to market segmentation, with particular emphasis on psychographic factors, is essential for maintaining and enhancing the competitiveness of fast-moving consumer goods like Nestlé in the dynamic market of South-East Nigeria. The study recommends that Nestlé’s product development and branding team should endeavour to align all their products with the values and lifestyles of consumers by offering products that resonate with personal values and healthy lifestyle trends, reinforcing the emotional connection with their brand.