Innovation Business Management and Accounting Journal

The Influence of Work Behavior, Leadership Style, and Commitment on Employee Performance

Marsuhin Marsuhin — Fri, 03 Jan 2025 00:00:00 +0000

This study aims to analyze the influence of work behavior, leadership style, and commitment on employee performance at Koperasi Sentral Asia, Lumajang, using multiple linear regression analysis methods and data obtained directly from respondents through questionnaires distributed to the employees of Koperasi Sentral Asia in Lumajang. The research findings indicate that work behavior and commitment have a significantly positive effect on employee performance. In contrast, leadership style does not show a significant impact on employee performance. Furthermore, the study reveals that work behavior, leadership style, and commitment collectively have a significant influence on employee performance. These findings provide valuable insights for management in effectively managing and improving employee performance through appropriate work behavior approaches and strengthening employee commitment.

Impact of Social Interaction and Knowledge Management on Job Satisfaction Mediated by Organizational Citizenship Behavior

Wed, 08 Jan 2025 00:00:00 +0000

This study aims to analyze the influence of social interaction and knowledge management on job satisfaction, with Organizational Citizenship Behavior (OCB) as a mediating variable among employees of BCA Bank in East Java in 2024. The research employs a quantitative approach, using primary data collected through an online questionnaire from 99 respondents. Data analysis was conducted using Partial Least Squares (PLS) to examine the relationships between variables. The findings reveal that social interaction has a significant direct effect on job satisfaction, underscoring the importance of communication and collaboration among employees in fostering a positive work environment. Conversely, knowledge management does not exhibit a significant impact on job satisfaction, either directly or indirectly through OCB, indicating that the knowledge management strategies currently implemented are suboptimal. Furthermore, OCB fails to mediate the relationship between social interaction and knowledge management with job satisfaction. The conclusion of this study highlights the importance of adopting a more strategic approach focused on strengthening social interactions and optimizing knowledge management to enhance job satisfaction. This research offers practical implications for human resource management to cultivate a more collaborative work culture and support OCB behavior, ultimately improving employee productivity and overall well-being.

Empowerment of MSMEs in the Pastry Sector in Malang City: An Analysis of Policy Implementation

Aryati Aryati, Agus Sholahudin, Roos Widjajani — Fri, 17 Jan 2025 00:00:00 +0000

The purpose of this research is to describe and analyze the implementation of Micro, Small, and Medium Enterprises (MSMEs) empowerment policies in the field of pastries based on East Java Provincial Regulation No. 6/2011 in Purwantoro Village, Blimbing Subdistrict, Malang City, as well as identify supporting and inhibiting factors for its implementation. The research location was Purwantoro Village, Blimbing Subdistrict, Malang City. The data analysis technique in this research used qualitative data analysis based on the results of interviews, observations, and documentation. The findings in the research show that the implementation of MSME empowerment policies in the field of pastries in Purwantoro Village based on East Java Regional Regulation No. 6/2011 has been running, with information dissemination carried out through socialization. However, there are obstacles to access to resources in the form of financial limitations and access to capacity building. In addition, intensive assistance is still needed regarding disposition, especially in marketing, and there is no detailed Standard Operating Procedure (SOP) policy. Supporting factors for implementation include the availability of creative human resources and local government commitment, while the main constraints include limited capital, lack of technical skills, and complex regulations. Capacity building, continuous training, and strengthening business networks are needed to support the sustainability of MSMEs. The research results for the government, especially DISKOPINDAG Malang City, can be used as input in formulating policies related to MSME empowerment.

Market Segmentation and Product Sustainability of Fast Moving Consumer Goods (FMCG): A Study of Nestle Product in South-East Nigeria

Nnenne Ifechi Adani, Ifeanyi E. Nuel Okoli, Chinenye Maureen Nuel-Okoli — Tue, 21 Jan 2025 00:00:00 +0000

The study examined the influence of market segmentation on the product sustainability of fast moving consumer goods (FMCG) using Nestle product in South-east Nigeria as a case of reference. The specific objective was to ascertain the extent to which demographic market segmentation, geographic market segmentation, behavioural market segmentation and psychographics market segmentation influence the competitiveness of Nestle product in South-east Nigeria. Descriptive survey research design was adopted in the study, on a sample respondent made up of 323 consumers of Nestlé products across South-east Nigeria. Primary data were collected from the respondents using a structured questionnaire developed in line with 5-point Likert-scale system. The analysis of the research questions was done using descriptive tools such as percentages, mean and frequency analyses. Pearson Product Moment Correlation was used to test the four null hypotheses of the study. The findings revealed the following: demographic market segmentation significantly and positively influences the competitiveness of Nestlé products in South-East Nigeria; geographic market segmentation significantly and positively influences the competitiveness of Nestlé products in South-East Nigeria; behavioral market segmentation significantly and positively influences the competitiveness of Nestlé products in South-East Nigeria; psychographic market segmentation significantly and positively influences the competitiveness of Nestlé products in South-East Nigeria. In conclusion, a multidimensional approach to market segmentation, with particular emphasis on psychographic factors, is essential for maintaining and enhancing the competitiveness of fast-moving consumer goods like Nestlé in the dynamic market of South-East Nigeria. The study recommends that Nestlé’s product development and branding team should endeavour to align all their products with the values and lifestyles of consumers by offering products that resonate with personal values and healthy lifestyle trends, reinforcing the emotional connection with their brand.

The Influence of Brand Equity, Lifestyle, and Reference Group on Purchasing Decisions for Eiger Products for Students

Anugrah Romadhoni, Arini Hidayah, M Agung Miftahuddin, Suyoto Suyoto — Tue, 21 Jan 2025 00:00:00 +0000

This study aims to determine the effect of brand equity on purchasing decisions, lifestyle on purchasing decisions, reference groups on purchasing decisions. The data analysis technique in this study uses the Structural Eqquittion Modeling (SEM) method and the analysis tool uses the SmartPLS version 4.0 application. The population in this study were students of Muhammadiyah Purwokerto University. The sampling technique used purposive sampling technique. The sample used in this study was 100 respondents determined by the slovin formula. The results showed that brand equity has a positive and significant effect on purchasing decisions, lifestyle has a positive and significant effect on Purchasing Decisions, Reference Group has a positive and significant effect on Purchasing Decisions. The implication of this research is that businesses and marketers targeting students of Muhammadiyah Purwokerto University should focus on strengthening brand equity, understanding lifestyle preferences, and leveraging the influence of reference groups to effectively enhance purchasing decisions.

Students Decide to Buy Products According to Their Needs on Online Shopping Applications

Indri Putri Utami, Dini Fitriani, Nur Izzati — Tue, 21 Jan 2025 00:00:00 +0000

This study has the aim of knowing (1) whether there is an effect of product quality on purchasing decisions through the shopee marketplace. (2) whether there is an influence of trust on purchasing decisions through the Shopee marketplace. (3) is there an influence of product quality and trust on purchasing decisions through the shopee marketplace. The data source in this study was obtained from a questionnaire (primary) distributed to respondents. The research sample amounted to 91 people. The data that has been collected, processed and analyzed using smartpls 3.0 tools through a series of tests, namely descriptive statistics, measurement model / outer model (validity test, reliability test and multicollinearity test), structural model / inner model (r square, q square predictive relevance) and hypothesis testing. The results showed that partially the two independent variables, namely product quality and trust, had an effect on the dependent variable, namely purchasing decisions. And simultaneously product quality and trust affect purchasing decisions.

Policy on Empowering Women Victims of Violence: A Case Study at the Office of Women's Empowerment, Child Protection, and Population

Iga Wahyudi Firmansyah, Kridawati Sadhana, Roos Widjajani — Wed, 22 Jan 2025 00:00:00 +0000

This study aims to describe and analyze the implementation of policies to empower women victims of violence and identify supporting and inhibiting factors in implementing these policies. The research was conducted at the East Java Province Office of Women's Empowerment, Child Protection, and Population (DP3AK). The data collection techniques used were observation, interviews, and documentation. The data analysis technique in this study uses qualitative data analysis with the stages of data collection, data reduction, data presentation, and conclusions. The research findings show that the implementation of policies to empower women victims of violence in DP3AK East Java Province is carried out through the stages of assessment, planning, monitoring, implementation, and evaluation. A participatory approach is applied, but there are still challenges in coordination with districts/cities and participant selection. Supporting factors include collaboration, policy support, resources, and SIMFONI PPA. Barriers included superficial monitoring, less open coordination, budget limitations, and community stigma that affected the effectiveness of the training. The results of the study are expected to contribute to the DP3AK of East Java Province, especially in the Field of Women's Protection and Family Quality, as well as other government agencies in Indonesia in the implementation of programs to empower women victims of violence, as well as a reference for similar studies.

The Role of Academic Advisors in the Development of Student Human Resource Competencies

Rafikha Anggraini, Nopa Dwi Saputra, Triono Triono — Fri, 24 Jan 2025 00:00:00 +0000

This study aims to explore the role of academic advisors in the development of student human resource (HR) competencies at the Muhammadiyah Institute of Technology, Sumatra. Academic advisors play a key role in supporting students' academic and career development, yet this role is often overlooked in the context of professional competency development. This research employs a qualitative approach using a case study method, involving in-depth interviews with academic advisors, students, and other relevant stakeholders at the institute. The findings reveal that academic advisors not only provide academic guidance but also mentor students in developing non-academic skills, such as communication, time management, and other professional skills. Academic advisors also play a role in connecting students with internship opportunities and professional networks, contributing to their job readiness. However, this study also identifies several challenges, including a lack of training for academic advisors and heavy workloads. The study recommends the need for specialized training for academic advisors and the enhancement of support mechanisms to improve the effectiveness of their role in developing student HR competencies. The results of this research are expected to provide insights for higher education institutions to improve academic advising programs and more effectively support student competency development.

Study Implementation of the Minister of Education and Culture's Policy on the Smart Indonesia Program

Prasojo Ashar Nur Darmawan, Agus Sholahuddin, Tommy Hariyanto — Fri, 24 Jan 2025 00:00:00 +0000

This study aims to describe and analyze the implementation of the Indonesia Smart Card-Lecture (KIP-K) Program at Lumajang University, including identifying and analyzing the factors that support and hinder the program's implementation. The research location was at Lumajang University. The data collection techniques used were observation, interviews, documentation, and Focus Group Discussion (FGD) techniques. Data analysis techniques in this study used qualitative data analysis, collecting all data through interviews, observations, and documentation. The findings in this study show that effective communication, competent human resources, positive disposition, and a solid bureaucratic structure play a key role in ensuring the implementation of the KIP-K Program runs smoothly, according to regulations, and supports student beneficiaries. The program's success is supported by leadership commitment, coordination with LLDIKTI, and the use of SIM KIP-K. However, some obstacles include document collection delays, student absenteeism, field survey limitations, and the threat of cyber attacks. The study results are expected to serve as recommendations for Lumajang University to send regular reminders, record coaching sessions, speed up data verification, strengthen cybersecurity, and form a complaint management team for the smooth running of the KIP-K Program.