TGO Journal of Community Development

The Contribution of the Indonesian Delegation in the Development of Management and Marketing at the BIFF 2022 in South Korea

2026-05-14T07:51:44+00:00

The global film industry faces major challenges in terms of management and marketing, which affects the competitiveness of films from various countries, including Indonesia. This community service activity aims to increase understanding of film management and marketing through the participation of the Indonesian delegation in the Busan International Film Festival 2022, which took place on October 8-15, 2022 in Busan, South Korea. The research method used is a qualitative approach with case studies, where data is obtained through direct observation, interviews, and discussions in seminars organized by BIFF. The analysis was carried out with a descriptive approach to describe the role of the Indonesian delegation in presenting managerial strategies and film marketing at the international level. The results of this activity show that the Indonesian delegation has succeeded in making a significant contribution in increasing understanding the importance of effective financial management and appropriate marketing to strengthen the competitiveness of Indonesian films in the global market. In conclusion, this activity not only provides benefits for the development of the national film industry but also strengthens international collaboration in the field of film management and marketing.

Bantengan Arts Development Planning Model in Malang Raya

2026-01-25T13:57:36+00:00

This activity aims to strengthen the organizational capacity of the Bantengan Galogo Djati art association in Malang Raya through structured mentoring activities. The method used consists of three stages, namely preparation, implementation, and evaluation, which will be carried out from October to November 2025. The preparation stage results in a clearer management structure and a systematic work plan. The implementation stage provides organizational management training, simulation of art activities, and strengthening coordination between members so that the quality of performances increases. Evaluations are carried out to assess the effectiveness of mentoring, identify successes and obstacles, and prepare recommendations for improvement. The results of the activity show an increase in organizational capacity, the formation of a funding strategy, and the opening of opportunities for collaboration with external parties. The discussion emphasized that mentoring plays an important role in maintaining the sustainability of the Bantengan tradition while opening up development opportunities through digitalization and cross-sector cooperation networks. Thus, this activity supports previous research on the importance of organizational planning in the preservation of traditional arts, as well as making a real contribution to the development of culture and creative economy in Malang Raya.

Making Chopper Machines to Improve the Quality and Quantity of Goat and KUB Chicken Business Feed

2026-01-26T13:43:00+00:00

The purpose of this activity is to improve the efficiency of feed provision in the goat and chicken farming business of Kampung Unggul IAARD (KUB) through the manufacture and application of the Chopper machine. The activity was carried out in the Real Work Lecture (KKN) program in East Kasiyan Village, Puger District, Jember Regency. The implementation method consists of observation, design and design, implementation, and evaluation. The resulting Chopper machine has a production capacity of ±250 kg/hour with a smoother and uniform 1-2 cm shredding result. Trials showed that the time of chopping 8.5 kg of feed, which previously required ±30 minutes manually, was reduced to ±10 minutes with the Chopper machine. This result has an impact on increasing time and effort efficiency, better feed quality, and increased livestock productivity. In addition, training on the use and maintenance of machines also strengthens partners' independence in operating appropriate technology in a sustainable manner.

Developing Recruitment, Training, and Retention Systems in a Culinary MSME: Evidence from Lynn’s Kitchen

2026-04-19T14:17:11+00:00

This article reports a community service program that developed an integrated human resource management (HRM) system for a growing culinary MSME, Lynn’s Kitchen. The program addressed typical HR problems in small food businesses, such as informal recruitment, unplanned training, high employee turnover, and low job satisfaction. Over a two-week intensive intervention, the team implemented a structured approach that combined pre-surveys, competency-based recruitment workshops, a five-module staff training program, and a basic employee retention scheme. The intervention resulted in a formal recruitment system with clear job descriptions and competency-based selection steps, a training curriculum that substantially strengthened employees’ knowledge and practical skills, and revised compensation, career path, and engagement practices that improved job satisfaction and reduced projected turnover. At the business level, the integrated HRM system contributed to higher employee productivity, better operational efficiency, and improved customer evaluations. The findings indicate that investing in systematic recruitment, training, and retention practices is a strategic choice for culinary MSMEs that seek to enhance both their human capital and business sustainability.

Operational Management Assistance at the Jaran Kencak Arts Organization

2026-05-01T10:37:37+00:00

The purpose of this study is to understand the need for operational management assistance in the art of Jaran Kencak Sri Katon Makmur in Lumajang Regency, East Java, and to formulate strategies that can support the sustainability and development of the traditional art. The methods used included in-depth interviews with the organization's leaders, players, local governments, and the community, which were then confirmed through a Forum Group Discussion (FGD). The data analysis technique was carried out with a descriptive qualitative approach, so that the research results emphasized more on the interpretation of meaning and socio-cultural dynamics. The results of the activity show that all parties have the same view on the importance of operational management assistance. The organization's leaders emphasized the need for more systematic planning, the players wanted a clear schedule and distribution of roles, the government saw great potential in the development of cultural tourism, while the community considered Jaran Kencak as a cultural identity that must be maintained. Confirmation through the FGD strengthens the findings, emphasizing that mentoring is an urgent need to maintain the sustainability of the arts. Art that does not have a management system tends to be stagnant, while art that is supported by structured management is able to survive and thrive. The practical implication of this research is the need for a sustainable mentoring program involving the government, academics, and the community, so that Jaran Kencak art can adapt to the dynamics of the times, expand the reach of the audience, and contribute to regional development through the art and tourism sectors.

Cash Flow Management and Working Capital Planning to Accelerate Sales Growth in Culinary MSMEs: Study at Lynn’s Kitchen

2026-05-01T09:38:44+00:00

This community service activity aims to improve cash flow management and working capital planning to support sales growth in a culinary Micro, Small, and Medium Enterprise (MSME), Lynn’s Kitchen. The main challenge faced by the business was managing fluctuating cash flows to achieve its targeted increase in daily sales capacity. The program was conducted through conceptual training, the implementation of a digital cash flow tracking system, and on-site mentoring. The results show a significant improvement in the owner’s understanding of cash flow management, along with increased accuracy and consistency in recording financial transactions. In addition, the program successfully developed a measurable sales acceleration plan supported by clear working capital calculations. The findings indicate that proper cash flow management and effective working capital planning enable business owners to make more informed and confident financial decisions. Furthermore, the use of a simple digital system supports financial transparency and operational control. This study demonstrates that a practical and integrated approach can enhance financial management capabilities and support sustainable growth in small-scale culinary MSMEs.

Assistance with Legal Documentation, Operational SOP, and Digital Marketing for the Tumbas Mindo Laren Cafe

2026-05-11T07:08:29+00:00

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving economic growth; however, many business owners still face challenges related to business legality, operational management, and the use of digital marketing. This community service activity aims to analyze the obstacles faced by the Tumbas Mindo Café, a micro, small, and medium enterprise located in Laren Subdistrict, Lamongan Regency, in order to increase brand awareness. This assistance program has a positive impact on operational effectiveness and the expansion of promotional reach through support in establishing business legality, as well as the development of written Standard Operating Procedures (SOPs), which can improve business outcomes by implementing digital marketing strategies via social media platforms such as Instagram and TikTok. This mentoring can yield results such as established business legality, better-managed social media, and more focused human resource management; when integrated, these elements can enhance the professionalism of business management and strengthen the sustainable competitiveness of micro, small, and medium enterprises.

Digital Financial Recording System for Culinary MSMEs

2026-05-01T09:45:11+00:00

This study aims to analyze the effectiveness of implementing a simple digital financial recording system in enhancing financial transparency and decision-making in culinary Micro, Small, and Medium Enterprises (MSMEs). The study was conducted at Lynn’s Kitchen, a growing culinary MSME facing challenges in unstructured and manual financial management. A community-based intervention approach was applied through pre-survey, training sessions, on-site mentoring, and continuous monitoring. The results show significant improvements in financial literacy and technical skills. Participants’ understanding of basic accounting increased from 25% to 82%, while their ability to operate the digital recording system reached 85% with an accuracy level of 90%. In addition, 80% of participants were able to independently prepare simple financial reports. The implementation also had a direct impact on business practices, where the owner began making data-driven decisions related to pricing strategies and cash flow planning. This study demonstrates that a simple and accessible digital financial recording system, combined with intensive mentoring, can effectively improve financial transparency and support better decision-making in small-scale culinary MSMEs.