The Impact of Green Economy Implementation on MSMEs in Musi Rawas District and its Implications on Business Growth

Authors

  • Nopa Dwi Saputra Institut Teknologi Muhammadiyah Sumatera
  • Qautsu Quza Fitria Jannah Institut Teknologi Muhammadiyah Sumatera
  • Fhemmy Lia Purnama Dewi Institut Teknologi Muhammadiyah Sumatera
  • Siti Nur Khotimah Institut Teknologi Muhammadiyah Sumatera
  • Bambang Irawan Institut Teknologi Muhammadiyah Sumatera
  • Nadia Ulfa Institut Teknologi Muhammadiyah Sumatera

DOI:

https://doi.org/10.56070/ibmaj.2025.026

Keywords:

Business Growth, Green Economy, Musi Rawas

Abstract

This study aims to analyze the impact of implementing green economy principles on micro, small, and medium enterprises (MSMEs) in Musi Rawas Regency and examine its implications for business growth. Green economy emphasizes resource efficiency, waste reduction, and environmental sustainability without ignoring economic growth. The method used in this study is a qualitative-descriptive approach with data collection through interviews, observations, and documentation studies of several MSME actors who have implemented environmentally friendly practices. The results of the study indicate that some MSMEs that adopt green economy principles, such as the use of environmentally friendly raw materials and good waste management, experience an increase in business image, customer loyalty, and cost efficiency in the long term. However, limited access to information, technology, and financing are major challenges in implementing a green economy widely. The implications of these findings indicate that with the support of appropriate policies and ongoing training, the green economy can be a significant driver of MSME business growth in the region. Therefore, synergy between the government, business actors, and financial institutions is needed to strengthen the green MSME ecosystem in Musi Rawas Regency.

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Published

2025-06-28

How to Cite

Saputra, N. D., Jannah, Q. Q. F., Dewi, F. L. P., Khotimah, S. N., Irawan, B., & Ulfa, N. (2025). The Impact of Green Economy Implementation on MSMEs in Musi Rawas District and its Implications on Business Growth. Innovation Business Management and Accounting Journal, 4(2), 261–266. https://doi.org/10.56070/ibmaj.2025.026