Use of Live Streaming Tiktok Marketing Campaign
Article Sidebar
Main Article Content
Abstract
Technology is a carrier for progress in various fields efforts to combine with business. No business development now change with other technological advances that began to attack the market digital. Marketing is the process of identifying, planning and implementing strategies for creating, promoting and delivering products or services that satisfy consumer needs and wants. The main objective of marketing is to attract consumer attention, develop customer loyalty, and increase sales or company profitability. Marketing involves various aspects, such as market research, market segmentation, branding, promotion, distribution and pricing. Social media also allows users to create online profiles, follow other people's accounts, and participate in discussions and other online activities. Some examples of popular social media platforms include Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok and WhatsApp. Then the effort is made without consciously increase the level of engagement from impactful social media there is often a live streaming of bittersweet by najla. It's not just the ratings products from bittersweet also experienced good ratings by category 4.5 and managed to sell 899,500 products
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Cahyaningati, R., Lukiana, N., Kasno, K., Wiyono, M. W., Sholihin, M. R., & Juliasari, D. (2022). Optimalisasi E-Commerce Dalam Meningkatkan Penjualan UMKM Prabu Jaya Almunium. Indonesia Berdaya, 3(1), 125-134.
Fauziyah, F., & Sholihin, M. R. (2019). Mendongkrak Volume Penjualan Produk UMKM Melalui Akun Organisasi E-Commerce. Wiga: Jurnal Penelitian Ilmu Ekonomi, 9(2), 99-109.
Haribowo, R., Bilgies, A. F., Verawaty, V., Tannady, H., & Ratnawati, R. (2022). Analysis of the Effect of Brand Image and Celebrity Endorser on the Purchase Decision of Bittersweet By Najla Bakery Products. Management Studies and Entrepreneurship Journal (MSEJ), 3(5), 3220-3230.
Miliana, N., Sholihin, M. R. S., & Nurhuda, J. (2018). Pemanfaatan Website Dan Marketplace Terpadu Untuk Meningkatkan Potensi Usaha Kecil Menengah (Ukm) Di Kabupaten Lumajang. Prosiding Ekonomi Kreatif Di Era Digital, 1(1).
Novita, D., & Yuliani, N. (2022). Tiktok Ads, New Digital Marketing to Expand Markets and Increase Trademark Value (Case study: Ramadan 2020). ikraith-informatics, 6(1), 20-29.
Ruth, D., & Candraningrum, D. A. (2020). The Influence of Tiktok's New Media Use Motives on Millennial Generation Personal Branding on Instagram. Connections, 4(2), 207-214.
Samsudin, A., Hidayat, R., Alfarizt, Z., Mitayani, I., Fazarina, H., Lubis, S. A., & Rosyda, S. N. (2022). The Influence of Digital Marketing Strategy on Purchase Decisions for Camille Products through the Shopee Marketplace. Journal of Education and Counseling (JPDK), 4(6), 10436-10447.
Sholihin, M. R., Arianto, W., & Khasanah, D. F. (2018). Keunggulan Sosial Media Dalam Perkembangan Ekonomi Kreatif Era Digital Di Indonesia. Prosiding Ekonomi Kreatif Di Era Digital, 1(1).
Sholihin, M. R. (2019). Strategi Pemasaran Oleh Pengusaha Perempuan di Kabupaten Jember. ASSET: Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak, 3(1), 13-23.
Sukmawati, R. P., & Huda, A. M. (2022). The Applied Effectiveness of TikTok Media as a Promotional Tool for Bittersweet By Najla Products. Journal of Communication Studies, Department of Social Sciences, Faculty of Social Sciences and Law, Surabaya State University, 5(1), 146-158