Analysis of the Effect of Convenience, Ease of Use and Security on Interest in Mobile Banking Users at Bakti Indonesia University
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Abstract
The development of information technology from time to time is increasingly beneficial for the wider community, including in the field of information and communication technology. The development of information technology (IT) is utilized by banking institutions to attract customers to utilize the mobile banking services offered. This study aims to test and analyze the effect of convenience, ease of use, and security on user interest in mobile banking at Bakti Indonesia University. The research method used is the descriptive quantitative method. The population in this study were lecturers, staff, and students of Bakti Indonesia University. The data used is primary data by distributing questionnaires. The sampling method in this study was the purposive sampling method. The number of samples that can be collected is 83 questionnaires. The analysis technique used is multiple linear regression. The results showed that: 1) Convenience (CO) has no significant effect on user interest in mobile banking (IMB). 2) Ease of use (EU) has a significant effect on user interest in mobile banking (IMB). 3) Security (SE) has a significant effect on user interest in mobile banking (IMB). 4) Convenience, ease of use, and security simultaneously affect the interest of mobile banking users (IMB)
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