The Contribution of the Indonesian Delegation in the Development of Management and Marketing at the BIFF 2022 in South Korea
DOI:
https://doi.org/10.56070/jcd.v4i1.370Keywords:
Film Management, Film Marketing, Indonesian DelegationAbstract
The global film industry faces major challenges in terms of management and marketing, which affects the competitiveness of films from various countries, including Indonesia. This community service activity aims to increase understanding of film management and marketing through the participation of the Indonesian delegation in the Busan International Film Festival 2022, which took place on October 8-15, 2022 in Busan, South Korea. The research method used is a qualitative approach with case studies, where data is obtained through direct observation, interviews, and discussions in seminars organized by BIFF. The analysis was carried out with a descriptive approach to describe the role of the Indonesian delegation in presenting managerial strategies and film marketing at the international level. The results of this activity show that the Indonesian delegation has succeeded in making a significant contribution in increasing understanding the importance of effective financial management and appropriate marketing to strengthen the competitiveness of Indonesian films in the global market. In conclusion, this activity not only provides benefits for the development of the national film industry but also strengthens international collaboration in the field of film management and marketing.
Downloads
References
Bialecki, M., O’Leary, S., & Smith, D. (2017). Judgement devices and the evaluation of singularities: The use of performance ratings and narrative information to guide film viewer choice. Management Accounting Research, 35, 56–65. https://doi.org/10.1016/j.mar.2016.01.005
Buchmann, A., Moore, K., & Fisher, D. (2010). Experiencing Film Tourism. Authenticity & Fellowship. Annals of Tourism Research, 37(1), 229–248. https://doi.org/10.1016/j.annals.2009.09.005
Devesa, M., Báez, A., Figueroa, V., & Herrero, L. C. (2015). Factors determining attendance at a film festival. Event Management, 19(3), 317–330. https://doi.org/10.3727/152599515X14386220874724
Friis, I., & Hansen, A. (2015). Line-item budgeting and film-production: Exploring some benefits of budget constraints on creativity. Qualitative Research in Accounting and Management, 12(4), 321–345. https://doi.org/10.1108/QRAM-01-2015-0016
Hariyono, A., Putro, G. M. H., & Megasyara, I. (2025). Peningkatan Tata Kelola Keuangan SMAM 3 Pandaan Melalui Implementasi Good School Governance. Jurnal Pengabdian Manajemen, 04(02). https://doi.org/10.30587/jpm.v4i02.9473
Karniouchina, E. V., Carson, S. J., Theokary, C., Rice, L., & Reilly, S. (2023). Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases. Journal of Marketing Research, 60(1), 25–51. https://doi.org/10.1177/00222437221100217
Lee, S. T. (2022). Film as cultural diplomacy: South Korea’s nation branding through Parasite (2019). Place Branding and Public Diplomacy, 18(2), 93–104. https://doi.org/10.1057/s41254-020-00192-1
Okoronkwo, S., Okoronkwo, C., Omeonu, D. U., & Onwuka, V. K. (2020). Television and Video Films and the Rhythm of Violence: Assessing the Negative Effect of Youths’ Exposure to Violent Television and Video Films Content. New Media and Mass Communication. https://doi.org/10.7176/nmmc/92-02
Putro, G. M. H., Imawan, A., Febrianti, D., Astuti, S. Y., & Megasyara, I. (2025). Mengubah Wajah Industri Film Global: Pelatihan Akuntansi Film Untuk Siswa Dan Mahasiswa Di Thailand. Buletin Abdi Masyarakat, 6(1). https://doi.org/https://doi.org/10.47686/sepvyd02
Putro, G. M. H., Imawan, A., Febrianti, D., Bait, J. F., Megasyara, I., Mas’adah, N., & Astuti, S. Y. (2024). Peningkatan Literasi Keuangan pada Gen Z untuk Menuju Indonesia Emas 2045 pada Seluruh Sekolah SMA/SMK/MA di Kabupaten Lamongan. Jurnal Pengabdian Kepada Masyarakat Nusantara (JPkMN), 5(3), 2961–2965.
Ranger, S. (2020). Target Hollywood! Examining Japan’s Film Import Ban in the 1930s. Global Policy, 11(S2), 65–71. https://doi.org/10.1111/1758-5899.12818
Suyitno, Wahyuningsih, Y., Putro, G. M. H., Fakhrudin, I., & Anisah, A. K. (2023). Diklat Nasional Online Optimalisasi Artificial Intelligence (AI) dalam Pembelajaran IKM. Jurnal Pengabdian Kepada Masyarakat Nusantara (JPkMN), 4(4), 3149–3157. https://doi.org/10.55338/jpkmn.v4i4
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Guruh Marhaenis Handoko Putro, Erna Nur Faizah, Suryani Yuli Astuti, Ninik Mas’adah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
