Content Advertising Assistance through Instagram Ads in the Kampung Wisata Tridi
DOI:
https://doi.org/10.56070/jcd.2023.014Keywords:
Destination Promotion, Instagram Ads, Kampung Wisata Tridi, Tourism DestinationAbstract
This study aimed to enhance content advertising for Kampung Wisata Tridi through Instagram Ads. It involved a two-phase approach: a needs assessment and an intervention. The assessment uncovered a limited understanding of Instagram Ads among Kampung Wisata Tridi members. The intervention comprised a training session attended by 10 representatives. Results indicated improved comprehension of Instagram Ads basics and effective usage. Post-training, participants successfully created and managed their Instagram Ads. Conclusively, the study highlighted Instagram Ads as a valuable tool for promoting tourism destinations. The training session equipped Kampung Wisata Tridi with essential knowledge and skills, enabling them to leverage Instagram Ads for reaching a broader audience in their content advertising efforts.
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